This campaign for a.s.r. pensioen proves that dutch people over 60 years old are still active and vital. 21 couples cycled (almost) the whole Tour de France. We created content from the selection events, trainings, and of course the cycling of the 21 stages (The Other Tour).
Overview of 'De Andere Tour' campaign:
Joop Zoetemelk and Bernard Hinault during the first stage and start of 'De Andere Tour'.
briefing the photographer, photo selection, film for social
The team captain Thomas Dekker announced the wildcard winners for the selection day.
film direction, editing
We selected 42 riders during the selection day (press photo).
Directing the photo for press, design of the flags, banners, bidons, shirts and other event materials.