Create a campaign that highlights the savings on television related Bose products. These products linked to your television upgrade your television sound to professional Bose standards and at the same time upgrade your World Cup matches, movies and much more this summer.

Retail goal: drive customers to the Bose corners in the Mediamarkt and Saturn shops by dressing up the Bose corner and guiding customers from other parts in the shop to the Bose products.

Design challenge: make clear the Bose products are TV related, but that the offer is not for the TV you see in the ad. 

Campaign visual​​​​​​​
Bose corner example
TV-tag on in the TV department (cross category)
Dvd box in the Movies department (cross category)
Online campaign