Introductie campaign allyourz:
The tourist office of Zeeland stops all activities. Arjan Kodde saw the opportunity to keep 'Zeelanders' (the people of Zeeland) profit from tourist bookings like hotels, restaurants and activities and started allyourz.nl. A new platform full of inspiration where you can book anything you need for a great stay in Zeeland. allyourz starts with the promise: 'Boek jouw Zeeland op allyourz' (Book your Zeeland at allyourz).
Copy: Martijn de Vreeze. Strategy: Anne de Man.
Created a communication style derived from the style of the platform allyourz.nl.
Ads, billboards, banners, leaflets, merchandise, etc.
Qr-code on the posters: